Lebogang Mooka makes use of festive season’s busyness to promote her award-winning rum

Mook Rum was the very best scoring rum from South Africa on the London Spirits Competitors, profitable a Silver medal award.

The festive season is perhaps the time to calm down for strange individuals, however for entrepreneurs and such, that is the busiest and most opportune time for them to make inroads of their enterprise.

Lebogang Mooka, founding father of rum model MOOKA Rum, instructed The Citizen that this era of the 12 months is the most effective time to promote her rum.

“That is the most effective time for enterprise. I’ve been busy with In-Retailer Tastings in all of the Norman Goodfellows shops round Gauteng. The demand is excessive through the festivities, that is my busiest time of the 12 months,” Mooka instructed The Citizen.

Mooka Rum was the very best scoring rum from South Africa on the London Spirits Competitors, profitable a Silver medal award.

The London Spirits Competitors seems to be to recognise, reward, and assist promote spirits manufacturers which have efficiently been created to establish with and goal a particular spirits drinker. The 36 year-old Mooka stated she entered the competitors to earn credibility for her model.

“I did some analysis and located that there are annual spirits awards going down all around the globe. I entered the London Spirits Competitors by finishing an software type, paid the registration payment and shipped few bottles to London the place they performed blind tasting with judges all through the world.”

The competitors happened in April this 12 months.

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Mooka started engaged on the rum idea in 2020 throughout lockdown however solely launched it in August 2022.

“Doing rum is my first try at enterprise. I’ve been working in company for the previous for 15 years, [I] solely realised my management capabilities few years in the past,” stated Mooka.

“By reaching accolades and with the ability to lead profitable groups, I realised that I’ve the flexibility to create and run my very own enterprise.”

Mooka initially wished to go along with gin however seen that the spirit had a speedy development available in the market and everybody was doing it.

“I then considered a product that has potential to turn out to be huge which was rum,” Mooka says. Like all shrewd entrepreneur, she studied the market and noticed a spot in rum producers.

The product. Photograph provided.

“It was a threat however a particularly nice alternative for me to introduce one thing that’s ‘not so well-liked’. Lots of people have no idea what rum is so I challenged myself to tab into that market, share information of the product and promote a top quality craft barrel-aged spirit.”

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The Pretoria born and bred businesswoman says a few of her greatest challenges have been getting her product into retail shops.

“Most of them say that they don’t have shelve areas and a few are saying they solely inventory well-known manufacturers solely. That is one thing that the business must work arduous on to verify we make area and provides new companies a chance to be on this business.”

Her product is at the moment accessible at Makro On-line, Norman Goodfellows shops in all of the Gauteng shops and on-line. MOOKA Rum can be accessible at Earthbound Distillery In-store and on-line as nicely. Getting area in retail is one among her greatest challenges she says.

“I’m instructed that they don’t seem to be including new merchandise to their shops which is limiting my product’s accessibility.”

The title of her model is her surname. “It’s a Setswana phrase which means ‘healer’. I selected to make use of my surname to pay homage to those that got here earlier than me. And likewise I additionally wished to have a product with an African title or model.”

Together with her enterprise lower than three years previous, Mooka stated she’s seeking to construct a workforce for the upcoming 12 months as she nonetheless operates the enterprise by herself.

“I want to see MOOKA Rum in a lot of the family liquor shops throughout the nation. And I’d additionally like to produce my product outdoors our South Africa borders.”

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